Sony Ericsson and Billabong Create Extreme Sports Handset

Sony Ericsson has allied with boardsports brand Billabong to launch the Xperia active Billabong Edition smartphone. Designed with the wear and tear of extreme sports in mind, the handset features a scratch-resistant screen, wet finger tracking, and dustproof and water-resistant casing.

“Billabong brings a new, enthusiastic and engaging audience who are early technology adopters and influencers in the areas of sports and technology,” says Stephan Croix, VP head of global marketing creation for Sony Ericsson. “This partnership is a perfect fit with our brand and the Xperia range of smartphones.”

 

 

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