Sony Ericsson and The Carphone Warehouse have teamed up with record company Def Jam Records to offer customers a limited edition white and gold W910i Walkman handset and matching MPS 75 speakers in black and gold.

The hip-hop heavy handsets containing exclusive Def Jam label content will be on sale exclusively at The Carphone Warehouse stores in the UK from today. The partnership represents the first time a major record label has teamed up with a mobile phone manufacturer to offer customers a collection of exclusive content from a number of artists on one label in the UK.

The special edition handset will come preloaded with seven music tracks and six music videos, featuring an assortment of chart-topping Def Jam artists, including Kanye West, Rihanna and Mariah Carey. Consumers will also be also able to enter a competition to win one-off customized W910i white and gold Walkman handsets (plural? Ed), designed in collaboration with Def Jam.

“As a powerful portable music device, the W910i is the perfect suitor for a Def Jam makeover,” says Sony Ericsson, UK & Ireland Head of Marketing, Dave Hilton. “The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior. Were hoping it will help make the W910i a Carphone Warehouse chart-topper.”

George Dymond, UK Trading Director at The Carphone Warehouse adds: “Our customers regularly tell us just how much they love music. Mobile Life research reveals that nearly 40% of people download and listen to music on their mobiles, rising to well over half of young people. We are excited to bring them such a great range of Def Jam content on the W910i.”

The first Walkman phone was launched in August 2005. By the end of Q4, 2007, 57 million Walkman handsets had been sold worldwide.