Sony Ericsson Launches Content Awards

Sony Ericsson has announced the launch of the inaugural Sony Ericsson Content Awards. The company says the Awards are designed to recognise the outstanding achievements of its existing content development partners, and underscore its commitment to forge and strengthen its relationships with the global, third-party mobile content creation community. Winners of the 2007 Content Awards will be announced in an official online ceremony on December 18, 2007.
Sony Ericsson enables consumers to download third-party content without any limitations or restrictions, says Ulf Wretling, Head of Sony Ericsson Developer World and Communications. Our global development partners have done, and continue to do, outstanding work in advancing the experiences that consumers have on their phones. The creation of the Content Awards is an excellent platform to celebrate these innovators.
According to Wretling, the launch of the Awards reflects the evolution of mobile phones from being purely a communication tool to an integrated mobile lifestyle device, open to third-party content. He says:
Todays phones have the power and functionality that enables consumers to be highly productive and entertained on the go. From mobile business applications to 3D gaming and digital music, never before have consumers been able to enjoy such robust and intuitive mobile experiences.
The 2007 Content Awards celebrate achievements of mobile content developers in five areas: Gaming, Imaging, Productive Mobility, Music & Audio, and Themes & Graphics. A jury of content industry experts will judge the nominees based on ease of use, entertainment factor, innovation, look and feel, and audio performance.   
The nominees for the 2007 program are:

Gaming:
Fishlabs Deep
EA Mobile Fight Night Round 3
Mr Goodliving Playman Extreme Running
I-Play 3D The Fast and The Furious Fugitive
Digital Chocolate Brick Breaker Revolution

Imaging:
Warelex Mobiola Webcamera
Vitamin Vitamins SlideShow Wallpaper
BitCycle Slide Show Viewer 2
BitCycle Autocam
BitCycle Pull Face Image Manipulator
Vringo Video ring signals

Productive Mobility:
Mobile Nordic UIQ apps
Opera Opera Mini 4.0
AccuWeather AccuWeather
Fring Fring
Mobispine Mobispine

Music & Audio:
Vitamin Music Quiz
Vitamin Album Art wallpaper
Grace Note Track ID
Kara OK Lyric Show
EMDO DropMe

Themes & Graphics:
Lawton & Yeo Themes for S500
USTwo Themes for W950
Cybercom Premium generic themes on Fun & Downloads
Metronize/Clavitones The Geeks themes and graphics
Vitamin SE Media Contour Tracer

Theres more information about the Awards here. In addition to profiles of all the nominees and judges, the Awards website includes additional background information on the awards, including content creator biographies and interviews with Sony Ericssons executives.
Many of the applications nominated for the 2007 Content Awards are preloaded on select Sony Ericsson phones and are also available through retail channels such as PlayNow, Sony Ericssons over-the-air (OTA) download service, the Fun & Downloads portal, and Application Shop, Sony Ericssons one-stop shop for applications for its Symbian/UIQ-based phones.

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