Sony Ericsson Launches Movie Downloads

Sony Ericsson has launched PlayNow arena with movies, the latest addition to the PlayNow arena content delivery platform.
PlayNow arena with movies is a bundled movie service, included out-of-the-box for selected handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalogue each month. Movies are downloaded from the PlayNow arena website for sideloading to the phone for unlimited viewing for 90 days.
Consumers are increasingly looking for exciting content and premium entertainment experiences wherever they are, says Martin Blomkvist, Head of Content Acquisition and Management at Sony Ericsson. By adding a bundled movie proposition to PlayNow arena, we continue to remove barriers for consumers to easily access entertainment through their mobile phone.
PlayNow arena with movies will launch on the W995 Walkman, in the UK, Germany, Sweden, Norway and the Netherlands this month.