Sony Sponsors VEVO Emerging Artist Mobile Series

Users of Sony’s Mobile Xperia Lounge Android app will be able to access exclusive video diaries and music content from upcoming artists as part of VEVO’s LIFT series.

 Kicking off with John Newman, whose debut single ‘Love Me Again’ went to number one in the charts, the campaign has been created to drive engagement and downloads of Sony’s app. Previous LIFT artists, part of VEVO’s premium music and video entertainment platform, have included Rita Ora. 

“We are very pleased to be partnering with VEVO on this project,” said head of Xperia Lounge at Sony Mobile, David Chapon. “It’s great to be able to introduce artists, of the calibre of John Newman to the Xperia Lounge community. VEVO’s LIFT series is a big treat for these music fans, and of course it is all available on the Android app.”