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Southampton FC unveils new kit with an arcade-style mobile gaming experience

Tyrone Stewart


Southampton Football Club has released an arcade-style mobile video game to celebrate the unveiling of its kits for the 2020/21 season and the 135th anniversary of the club.

The game, devloped by Unit 9, is called ‘Defying the Odds since 1885’, and features three levels, each revealing a different part of the new home kit once completed. It takes fans on a journey throughout the club’s history, with the player’s in-game character wearing a series of historic kits.

“We’ve always had a fighting spirit and we’re proud of that, so we couldn't think of a better way to mark the club’s 135th anniversary than by reminding our fans of the many times we’ve defied the odds throughout our rich history,” said Charlie Read, head of marketing at Southampton FC. “Creating an interactive retro style arcade game to take fans through the club’s history and allow them to unlock the new kit, felt like the ultimate way to do this.”

There’s also several ‘easter eggs’ for fans to look out for and appearances from some Saints cult heroes, such as Matt Le Tissier, Kevin Keegan, Ali Dia, and Markus Liebherr. In-game obstacles include rival Portsmouth FC players, Liverpool’s bank manager, and Harry Redknapp in his Range Rover.

The game isn’t just a walk down memory lane for Saints fans either – there’s a chance they could win a football gaming bundle featuring a PS4 or Xbox One and FIFA 2020, a signed 20/21 replica shirt, or a stadium tour with club legend Matt Le Tissier.

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