Southampton Football Club has announced a partnership with Asahi, naming it the club’s official beer partner.
Under the deal, Asahi’s beer products will be available across St Mary’s Stadium, including in The Dell, Fan Zones, and hospitality areas.
The company will also take charge of installing updated equipment and enhancing the stadium’s bar infrastructure. 
Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We are delighted to welcome Asahi as our Official Beer Partner. As a globally renowned brand known for its premium quality and innovation, Asahi brings a fresh energy to our matchday experience. Our shared drive for quality and innovation makes this a natural and exciting partnership and one that we believe will significantly enhance the experience for our fans.”
Jerry Shedden, Director of Sales at Asahi UK said: “We are delighted to be partnering with Southampton FC and bringing their fans a premium range of beers. We look forward to contributing to a great match day experience at St Mary’s and supporting Saints in their push to return to the Premier League”
