SPB Launches UI Builder

SPB Software has released SPB UI Builder, a development tool for customizing the look-and-feel of mobile devices running SPB UI (User Interface) solutions. It is the third and final component of SPBs UI strategy, which, combined with SPB UI Engine and SPB Shell 3D, formulates a complete solution for creating next-generation mobile interfaces in an efficient and effective manner, the company says.

SPB believes that UI customization is one of the key topics today, noting that many Android OEMs produce hundreds of customizations annually for various mobile operators around the globe. OEMs spend a lot of resources, producing and testing, such customized versions.

Fast and easy customization is also important when a limited number of branded devices have to be quickly drafted for special events or for brands ad campaigns. Such branded devices, usually created by device manufactures in collaboration with brand companies (for example Adidas, Nike, Swatch, Ferrari, etc), offer a novel marketing approach that is only economically feasible for a few select top brands today, given the current level of technology. Moreover, as the lifespan of devices shortens, an effective UI customization tool is needed to improve time to market and condense the device manufacturing cycle, so as to reach to all customers in a timely fashion.

SPB UI Builder enables these OEMs and brands to build an unlimited number of custom versions of mobile UIs. The tool allows customization of SPB Shell 3D, a reference UI solution, where UI elements can be flexibly and readily altered to meet the branding requirements. UI elements such as 2D graphics (widgets, panels and other UI controls), widgets and full screen panels layout, static 3D object, and 3D model animations can all be customized in real-time by designers, without the direct involvement of software engineers. SPB UI Builder can push the changes directly to the devices over-the-air for real-time preview. Once all the customizations are done, an APK installation package can be created from the toolset via a single click, to build a custom shell solution, hosting the desired design.

SPB UI Builder is the third prong of SPBs UI technology portfolio. The first is the SPB UI Engine, an underlying 3D platform, optimized for rapidly building high-performance mobile user interfaces, while the second is SPB Shell 3D, a reference UI solution.

The SPB Shell series has been publicly recognized as the number 1 best-selling mobile UI application across all smartphone platforms for the past four years. Globally, more than 15 leading device manufacturers and mobile operators have already shipped UI solutions from SPB.

There’s more information about SPB’s UI solutions here.