Specsavers has launched a new campaign to promote its audiology services.

For six weeks, the brand will be temporarily called ‘Specsandhearingsavers’ to highlight its 20 years of expertise in hearing care, even though its original name only reflects eyecare.

The campaign spans TV, radio, OOH, press, digital, and social media, with creative content tailored for each platform.

OOH ads feature the new name running off the edge of the canvas, emphasising how long it is. Press ads reflect on the brand’s heritage and the 20 years of audiology experience it’s built, even though they didn’t set out to be a hearing care leader.

A stunt will also show a builder trying (and failing) to install the new logo at a Specsavers store because it’s too long.

Nick Rainbow, Head of Audiology Marketing UK and Ireland said: “For too long our hearing services have been our best kept secret, it’s time more people knew that we’ve over 1,000 businesses across the UK and Ireland that can help get your hearing checked and get you hearing more clearly.”

Richard James, Global Creative Director at Specsavers, added: “While this campaign is another fun activation from Specsavers, it also plays back to a deeper manifestation of our brand purpose – changing lives through better sight and hearing. With 40% of the UK adult population now admitting having an issue with hearing, as the world becomes louder, we want to ensure that everyone across UK and Ireland knows where to go for expertise in hearing.”