Cheshire based independent wine retailer, Spirited Wines (mobile site: m.spiritedwines.co.uk) has deployed the m.Discovery platform from mobile marketing firm, Mobileweb Company. Designed for retailers, the m.Discovery platform will be used to market each of Spirited Wines’ UK outlets, and position the Spirited Wines brand on leading mobile search engines.

The m.Discovery platform creates a mobile site that is tailored to individual stores and which is Mobileweb Company says is “guaranteed to display properly and work on almost any mobile device”. The company says that the way the platform optimises, indexes and disseminates content supports discovery by search engines, helping to drive traffic to the site.
“With more consumers using mobile as a key way to find business details, it is essential that we can position our brand effectively on mobile search engines, and deliver content that is quick and easy to view on any mobile device,” says Spirited Wines managing director, Benoit Thouvenin. “The m.Discovery platform  is the perfect solution and has been extremely simple to integrate into our business.”