Cadbury Dairy Milk has launched a text-to-win competition offering prizes from digital album downloads to top price Las Vegas show tickets, with 5-star accommodation. The promotion focuses on giving consumers the chance to win prizes with a difference, such as a designer outfit to wear to a film premiere or salsa lessons in Havana.
The Prize and a half campaign, which runs until the end of March 2008, is produced by direct marketing agency Elvis, and powered by mobile marketing solutions provider Sponge. To enter, consumers need to text the last four digits of the barcode found on promotional wrappers of Cadbury Dairy Milk to 65060. Cadbury Dairy Milk will then let each person know whether they are a winner within 24 hours. Sponges verified random draw engine technology will pick the winners.
This is a text-to-win promotion with a difference, says Sponge Client Services Director Douglas McDonald. By offering a prize and a half, Cadbury Dairy Milk is exceeding consumers expectations. Sponge is really pleased to be working on this Cadbury Dairy Milk promotion with Elvis, having powered some of the biggest European text-to-win competitions for other FMCG brands.