Brawl Stars has teamed up with Nickelodeon’s SpongeBob SquarePants for a month-long in-game takeover, running until October 2nd.

In honour of the beloved cartoon’s 25th anniversary, fans can enjoy Bikini Bottom-themed content, including iconic characters reimagined as Brawlers. Players can fight as SpongeBob El Primo, Patrick, Mr. Krabs, and more, while exploring a new Bikini Bottom map and using special power-ups like Krabby Patties and Kelp Soda.

The event launched with a campaign video starring WWE legend John Cena, a fan of both SpongeBob and Supercell games, which Cena praised the collaboration, calling it “the epic entertainment tag team fans have been waiting for.”

Frank Keienburg, Brawl Stars General Manager, said: “Bringing SpongeBob into the world of Brawl Stars has been on our radar for a while.

“The worlds of Bikini Bottom and Starr Park complement each other well and considering our community’s love for SpongeBob memes, we were confident our players would like to see a collab happen! It’s been super fun to see our team bring this to life and be part of this special 25th anniversary for the SpongeBob franchise.” 

Doug Rosen, SVP, Games and Emerging Media, Paramount, said: “Bringing SpongeBob SquarePants into Brawl Stars is an exciting opportunity to unite two beloved franchises with vibrant communities.

“We know fans will love playing as the cast of characters from Bikini Bottom in the fast-paced world of Brawl Stars and we can’t wait to see how they play and explore.”