Sponsormob and Freespee Bring Click-to-Call Ads to Germany

Sponsormob and call monetisation company Freespee have teamed up to make Click-to-Call advertising available to clients in Germany. Company will be able to advertise on mobile, on a performance basis, using a button on a mobile landing page connecting users directly to a call centre.

“We are excited to be working closely with Sponsormob in our global expansion. Mobile has proven its strength in performance advertising, and now we are bringing along phone calls as the new digital advertising currency,” says Carl Holmquist, founder and CEO of Freespee. “Advertisers who have already added calls in their media planning have seen great results. People who call are ready to buy, and thus the sales conversion rates are very often 20 to 50 per cent. At the same time, the average order value has increased due to upsell opportunity. We’ve only seen the beginning of a new era in performance mobile advertising.”