Berlin-based mobile ad network Sponsormob has appointed Joe Niederberger to the role of business development manager for N. America. iederberger bring 25 years' advertising experience, including 10 years of online media experience with global brands, to the position.
Niederberger will be based in San Francisco, and will be responsible for growing and managing revenue from app developers, direct advertisers, and interactive and mobile ad agencies. He will also be tasked with expanding Sponsormob's Performance Advertising model within the N. American market.
Sponsormob is a CPA (cost per acquisition), affiliate-style mobile advertising network, in which mobile site publishers and app developers earn commission when sales are made through the ads on their site or within their app.