Sponsormob To Launch Self-service Network

Performance-based mobile ad network Sponsormob is working on a fully self-service ad platform that it says will offer full transparency, accurate targeting, reach, efficiency, and conversion tracking, with clear analytical reporting. The new solution is code-named ‘Mayan Code’, and has been in development for almost a year.

Sponsormob notes that, according to the Mayan calendar, 12/21/12 (21 December 2012) is the day the world ends, but says that for everyone else, it will be the beginning of a new era in mobile advertising. No prizes for guessing the launch date then.

The company says it has developed the solution because, while there is still a demand for fully managed, performance-based campaigns, the mobile landscape has changed dramatically over the past 12 months. Many advertisers, it says are now requesting access to the companys advanced optimization tools in combination with greater flexibility and transparency to manage their respective campaigns. The new solution is designed to address this demand.

Sponsormob is currently testing the new solution, and is offering advertisers the opportunity to apply to be a beta tester. All interested parties should send an email to sales@sponsormob.com to apply for consideration.