Sport magazine is launching its first ever interactive issue tomorrow, in partnership with Augmented Reality (AR) firm, Blippar. The ‘Legends’ issue features a video interview with Sir Steve Redgrave, as well as interviews with other British Olympians, including Dame Kelly Holmes, Sally Gunnell and Jonathan Edwards. Redgrave features on the front cover of the magazine, which will come to life when scanned with the Blippar app.

All the main interviews in the magazine will have an interactive element with the app, as well as the ‘Radar’ front section and kit and entertainment reviews. Advertisers also had the opportunity to add interactive layers to their print ads, an option taken up by Next and Lionsgate Films.

In the past year, Sport magazine has undergone a redesign, and launched an iPad edition, with the full print edition available for download each week, including additional video and audio features.

“Its a really exciting issue,” says editor, Simon Caney. “Not only have we interviewed six British Olympic legends; the interactive element means we are offering something totally different to any issue weve done before. Were always exploring ways of delivering the magazine in a different way, but this is one of the most exciting things weve ever done. Having Sir Steve Redgrave, our greatest ever Olympian, introduce the magazine on film is absolutely terrific.”