The Sports Metaverse by SportsIcon is holding its initial public land sale today.

The digital world devoted solely to sports unites sports stars, brands and clubs together in one place. Users can trade NFTs, buy land, interact with sportspeople and visit stadiums.

In the first phase, landowners can acquire a fan cave where they can hang out with friends from all over the world, customise their own NFTs, play pool, stream sports events, advertise and let their land to tenants. In future, there will be social spaces with big screens and retail, as well as 3D experiences with athletes. Special purpose land use such as building a stadium or an event hall will be possible on the basis of individual order and design by Sports Metaverse.

SportsIcon CEO and Co-Founder Chris Worsey said: “Weve assembled the best metaverse builders in the space, the most forward-thinking web3 brands and some of the biggest sports people of all time. The Sports Metaverse is the new frontier – the future of sports is billions of fans instantly connected with one another, their sports icons and brands in the metaverse. The Sports Metaverse land sale is the first page of the first chapter of that journey.”

Sports Metaverse is partnering with LandWorks, a protocol developed by EnterDao. The technology enables VR landowners to let their land permissionlessly, listing it for specific prices on which would-be tenants can make bids.

The public sale will open to everyone at 2pm UK time today, Friday 15 July.