Football stadia advertising company Sports Revolution has partnered with mobile advertising firm Qustodian Sport to offer football fans cash rewards for interacting with ads. 

The solution delivers tailor-made messages to the phones of opted-in fans, and the company says that the solution offers new revenue streams to football clubs. 

Fans who opt in receive real cash, according to the company, in exchange for their time and attention to ads. A third of the money invested by advertisers goes directly to the bank or PayPal accounts of Qustodians opted-in members. 

John Roberts, co-founder and director of Qustodian says: “Members can create and manage a digital profile of their preferences, and in return they receive the financial and commercial benefits of the use of their data. This is in contrast to many large corporations who collect profile data for their own benefit. This benefits the user and the advertiser, as they know that the user has agreed and wants to receive their messages, which means pinpoint targeting, and zero wastage.”

Qustodian Sport is partnering with NPower in the UK for this launch. The company will be using it to promote its Football 45 voucher offer. Gill Grozier, social media marketing manager at NPower, says: “Football fans are an important audience for us, and Qustodian Sport is a new mobile channel to connect with them directly.”

The launch will be supported by a high-profile advertising campaign, reaching football fans in-stadia and online, says Qustodian.