Around six months after launching its self-serve platform for audio ads in the US, Spotify has expanded its public best out to the UK and Canada.
The Spotify Ad Studio provides tools for marketers of any size to create audio ads on Spotify, enabling them to tap into the music streaming platform’s audience. It’s targeting options enable marketers to target people based on genres and playlists, on top of the usual age, gender, and location.
To create audio ads within the studio, marketers just have to share a script and pick a background track with the platform, then the Ad Studio creates a fully-produced audio ad – including recorded voiceover – for review. In addition, marketers can upload any audio ads they already have. Following this, marketers can choose their target audience, customise their budget and campaign dates, and track results.
In the US, Spotify’s Ad Studio beta has been used by partners including the Greater Cleveland Aquarium, Denver University College, and National Shows 2. Meanwhile, the music streaming service has worked with Kwantlen Polytechnic University in Canada and Kovic Productions in the UK in a closed test beta of the ad platform.