Spotify has launched its self-serve advertising platform, Ad Studio, in fully-localised form – outside of English-speaking markets – for the first time with the debut of the product in Spain and Mexico.
The launch of Ad Studio in the Spanish-speaking markets follows the introduction of the platform in the US, UK, Canada, Australia, and New Zealand, and product tests across Latin America, EMEA, and APAC earlier this year.
With the Ad Studio, advertisers can target based on music and podcast interests, location, demographics, and more, and can make use of free audio ad creation tools, or upload their own audio or video creative.
Advertisers of all sizes across Spain and Mexico can use Ad Studio, with costs starting at €250 for advertising in Spain and MX$400 in Mexico.
“As audio continues its path as the fastest-growing and most creative space in media, we’re excited to have our first, non-English language version of Ad Studio available in these markets, bringing the value of the simplicity, effectiveness and creativity of audio to even more advertisers,” said Stacey Wallace, Group Product Manager for Ad Studio at Spotify. “Our launch in Mexico and Spain also builds on the incredible momentum Ad Studio has seen this year including the recent addition of video ads and the platform officially coming out of beta.”