Spotify and Budweiser debuts UK AUX event
- Monday, December 16th, 2024
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Spotify has teamed up with Budweiser to launch its first UK Spotify AUX event in Manchester.
Titled Spotify Presents: Music Depot Brought to You by Budweiser, the event will feature Stockport-based band Blossoms as the headliner, with DJs Rowena Alice, Chaise and Tinea Taylor providing support.
Alongside live performances, attendees can enjoy exclusive merchandise giveaways and flash tattoos.
Jessica McGeorge, AB InBev at Budweiser UK’s global brands director for Europe, said: “Music has always been a part of Budweiser’s DNA. From iconic moments in music history to our longstanding support of artists and live performances, we’ve always believed in the power of music to unite and inspire.
“Partnering with Spotify allows us to take this commitment even further, providing fans a chance to experience their favourite artists live while enjoying the smooth, refreshing Budweiser.”
Spotify AUX, initially launched in the US, creates branded experiences for advertisers and brands, including events like Spotify Beach at Cannes Festival and the FanDuel Party at the Super Bowl.
Ed Couchman, Spotify’s head of UK and Northern Europe sales, added: “Spotify is committed to deepening the connections between artists, brands, and fans. Since launching AUX Live Experiences in the US earlier this year, we’ve seen that our branded live events aren’t just concerts and talking heads; they’re cultural moments that get people talking and deliver results for advertisers.
“With Budweiser as our first partner, I’m excited to bring to life our first AUX Live Experience in Manchester, offering local music fans an unforgettable experience.”


