Spotify has unveiled a new global marketing campaign that pays tribute to the vibrant energy of music fandoms around the world.

Through a visually rich and emotionally resonant series of photos shot on film, the campaign offers a heartfelt tribute to fan culture and its role in driving music forward.

The campaign explores the cultural heartbeat of seven standout global fandoms: Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN, and Turnstile. With stunning film photography at its core, the initiative blends aesthetic storytelling with cultural commentary, making it as much a visual love letter as a marketing effort.

“At Spotify, connecting artists and fans is fundamental to what we do, and this campaign puts that into action. We’re fans too, so we understand the passion and unique identities that make these fandoms so special. From the Pink Pony Club’s distinct energy to the iconic style of ’90s U.K. fashion, we wanted these visuals to really resonate. We want fans to see their communities reflected and feel that connection with the artists they love,” said Marc Hazan, Spotify VP of Partnerships and Marketing.

The campaign captures the essence of fandom traditions, from pink cowboy hats worn by Chappell Roan’s devoted followers to re-creations of Olivia Rodrigo’s debut album cover, and the unmistakable mod haircuts that define Oasis fans.