MASTERCLASSING

Spotify has added over 1m listeners in a week since India launch

Tyrone Stewart

Spotify IndiaSpotify has reportedly drawn in more than 1m unique users across its free and premium tiers in India, a week after the service was launched in the South Asian country.

The music streaming service finally debuted in India last week, adding its name to a mix of highly competitive platforms already available in the region, including international players such as Apple Music, Amazon Prime Music, and Google Play Music, as well as local services like JioSaavn, Gaana, Airtel Wynk, and Hungama.

Spotify offers a free ad-supported version for Indian users alongside its premium offering, which costs 119 rupees (around £1.26/$1.68). In addition, Spotify is providing other billing plans, including single-day access, as well as prepaid plans for three months (389 rupees), six months (719 rupees), and a year (1,189 rupees). As in other markets, students receive a 50 per cent discount.

It has been reported that Tencent-backed Gaana leads the Indian streaming market with more than 80m monthly users. Internationally, Spotify boasts 207m monthly active users and 96m subscribers.