Spotify launches 2023 Wrapped with live London show
- Wednesday, November 29th, 2023
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Spotify is celebrating the launch of 2023 Wrapped with a live show in London on 30 November. Wrapped Live in London will feature performances of some of the stand out moments of 2023, including Sam Smith, Chase & Status, Charli XCX, Kenya Grace, Strandz, Raye and Libianca, hosted by Harriet Rose, Big Zuu, Max Balegde and shxtngigs. The event will be broadcast live on TikTok from 8.30pm.
In addition to unveiling the top artists, songs, albums, and podcasts that defined how over 574m users listened this year, Spotify has also launched a Wrapped personalised user experience with new interactive features to help fans celebrate their year on Spotify, alongside a creative marketing campaign across OOH, digital social and on-platform across 31 markets.
On the Out of Home front, in celebration of rapper, Lil Yachty’s latest album Let’s Start Here, a tiny billboard on a tiny yacht will set sail on a fountain at Centennial Olympic Park, in downtown Atlanta.
In Indonesia, Spotify is celebrating the song ‘Sial’ (translated as ‘Bad Luck’) by Mahalini with a unique tradition – giving users real haircuts. According to local belief, getting a haircut is believed to ward off bad luck.
Digital billboards around the globe will show the unexpected truths our listening revealed this year – for example, a billboard at Glorieta de Insurgentes in Mexico celebrates the impact of Cartel de Santa’s ‘Shorty Party’, one of the most important Hip Hop launches in Mexico in 2023.
Spotify is also celebrating Taylor Swift’s accomplishment as the most streamed artist globally in a number of ways. In the 48 hours leading up to Wrapped, Spotify began debuting 21 puzzle pieces filled with Taylor Swift easter eggs in OOH billboards from São Paulo to Jakarta via social. The clues culminate in a reveal video that’s filled with nods from the Taylor Swift universe, including everything from koi fish and cats to her infamous red lips.
Additionally, when playing a Taylor Swift song on Spotify, fans will experience the progress bar changing to match the song’s Era colour, and the progress button will turn into a sparkle. Top Taylor Swift listeners on Spotify will also receive a special share card and thank you message from her.
And as part of the continued partnership between Spotify and FC Barcelona, fans can find videos from some of their favourite players, including Robert Lewandowski, Alexia Putella and Pedri, guessing each other’s Wrapped. Additionally, 2023 Wrapped will be featured on the LED screens at upcoming matches for the men’s team , on 3 December, and the women’s team on 10 December.