Spotify launches Broadcast-to-podcast solution

Spotify has announced the launch of its Broadcast-to-podcast technology, an automated end-to-end solution that enables publishers to easily produce podcasts from previously-broadcast radio content. It’s available to all Spotify Megaphone partners globally now. Spotify said it will connect broadcast publishers with previously hard-to-reach audiences, especially Gen Z, who prefer to get their news through digital channels like podcasts. Spotify also said the solution is already being used by some of the world’s largest publishers.

After a simple, one-time setup process, broadcast-to-podcast automatically creates new podcast episodes from previously-broadcast content. Ad marker locations are automatically identified and users can either replace or remove the identified ad locations based on their placement in the broadcast stream. This gives users the ability to dynamically re-insert new ads for additional monetization, or replace old ad locations with other content. Publishers can also take this opportunity to tap into Megaphone’s monetization tools, including the Spotify Audience Network, which helps publishers monetize unsold inventory.