Making Science

Spotify launches its first global B2B ad campaign

David Murphy

Spotify is launching its first global B2B brand campaign, titled All Ears On You. The campaign aims to show advertisers what it truly means to reach a fully immersed audience by imagining the Spotify experience as a moment where each listener is immersed in Spotify as they go about their day, protected from the noise and distractions of everyday life.

The campaign will run across digital video, OOH placements in major US cities, social media and digital audio. The footprint is global, with activations in the UK, US, Canada, Australia, New Zealand, Germany, Mexico and Spain, as well as other priority markets by end of year. It was created in partnership with FCB New York and features the song, song ‘Feet don’t fail me now’ by British artist Joy Crookes, who is a part of Spotify’s RADAR program.

“Advertisers are struggling to break through to reach consumers who are constantly bombarded with messages and are more distracted than ever before,” said Khurrum Malik, Spotify’s Head of Advertising Business Marketing. “All Ears on You highlights how Spotify is able to cut through the clutter better than any other advertising platform thanks to an immersed and engaged audience deep in the listening experience. We couldn't be more excited to have this campaign out in the wild to excite advertisers, creators and publishers about the opportunity that digital audio and Spotify presents for them.”