Spotify launches ‘Wrapped’ Experience at Outernet
- Friday, December 6th, 2024
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Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road.
The ‘Wrapped’ installation is part of the the company’s broader annual ‘Wrapped’ initiative, which condenses a user’s yearly listening trends into a bite-sized summary and curated playlist suggestions.
Showcasing giant LED screens, the activation highlights London’s 2024 listening data, including playful insights like, “London, you listened for 77 billion minutes this year. That’s enough time to soundtrack 1.5 billion loops of the Circle Line.” 
Lucy Edwards, Spotify UK’s marketing lead, told Campaign:
“As you can see from the visuals of Wrapped this year, it’s very vibrant, the energy is there.
“We really wanted to bring it to life in a space that could do that justice. So the high-quality, advanced screens they have here, and the central location, were big, big winners for us.”
