Spotify has announced that, starting September, clients of its Megaphone podcasting platform will have free access to its Chartable and Podsights analytics platforms. The move follows Spotify’s acquisition of the platforms in February.
All Megaphone publishers will now be able to obtain audience insights while also gleaning the full impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks. Megaphone publishers will also be able to drive demand from advertiser clients with the opportunity to apply Podsights ad attribution to direct sales campaigns at no added cost.
“Over the past year, we’ve been strengthening Megaphone’s already robust offering to make sure it remains the best place for publishers to monetize and grow their podcast revenue,” said Emma Vaughn, Head of Advertising Business Development & Partnerships at Spotify Advertising. “This new bundle underscores our commitment to empowering our partners with audience insights and measurement tools that are integral to the success and scale of their businesses.”
Advertising is becoming a bigger part of Spotify’s business. In the most recent earnings, advertising revenue grew 31 per cent year-on-year to reach 13 per cent of total revenue. Podcast revenue also grew strongly, led by the Spotify Audience Network (where sold impressions grew triple-digits and CPMs grew healthy double-digits).
For now, Megaphone clients will need to access Podsights and Chartable separate from the Megaphone platform. Over time, Spotify intends to make it possible for Megaphone users to tap into these tools directly within the Megaphone experience.