Soundcloud has partnered with PubMatic to enhance its advertising capabilities.

This strategic collaboration will integrate SoundCloud’s premium advertising inventory with PubMatic’s suite of tools and solutions, expanding SoundCloud’s reach and providing advertisers with more robust options for audience engagement.

PubMatic will now offer SoundCloud’s global programmatic inventory for all video and display advertising across desktop and mobile apps.

This integration gives advertisers access to SoundCloud’s vibrant community, known for its 400+ million tracks from over 40 million artists across 193 countries.

As the largest audio discovery platform, SoundCloud’s audience includes tastemakers, trendsetters, and creators who are redefining the landscape of audio culture.

“Partnering with PubMatic provides advertisers with enhanced opportunities to engage with SoundCloud’s vibrant audience, further empowering the 40+ million creators on our platform,” said Jonathan Kopitko, Senior Director, Global Partnerships at SoundCloud.

“As an artist-first platform, we are committed to offering the most progressive tools, services, and resources available. This collaboration allows us to deliver impactful brand connections within our community, reinforcing our dedication to supporting artists in building and growing their careers.”

“This partnership with SoundCloud, a platform that echoes our dedication to empowering creators, opens a world of possibilities for both artists and advertisers,” added Kyle Dozeman, Chief Revenue Officer, Americas, PubMatic.

“At PubMatic, we’ve always been driven by the goal of enabling content creators to flourish. By making SoundCloud’s top-tier programmatic inventory available, we’re connecting advertisers to a dynamic community of music enthusiasts, setting the stage for groundbreaking campaigns.”