Spotify has upgraded its Premium offering in order to offer its users a ‘more personal and intuitive experience’.
The new Premium has more streamlined navigation, offering better recommendations in ‘Home’, ‘Search’, and smoother access to songs, artists, playlists, and podcasts in ‘Your Library’; and a personalised search for users to more easily discover music that reflects them and their mood.
There’s also a feature called ‘Endless Artist Radio’, which is not too dissimilar to Pandora’s exploration feature. With this, the user can search for their favourite artist or song and select one of the Artist Radio playlists. These playlists offer an endless stream of music based on what the user has chosen. Furthermore, the playlists are updated regularly and are also downloadable to listen to while offline.
These updates to Premium have begun rolling out to all Premium subscribers on Android and iOS around the world.