Spotify has partnered with Roku to bring video ads to Spotify’s app on the TV streaming platform in the US, Canada, and Mexico. Spotifys Video Takeover ad experience, which reaches users streaming music across mobile, tablet, and desktop devices, will soon include CTV devices, beginning with the Roku platform. In the future, Spotify said it will introduce more video ad products, such as video podcast ads, to this offering.
“As a long-time leader in the streaming space, we’ve had a front row seat to audiences choosing streaming to enjoy content and advertisers following suit to reach them. It’s long been our goal to make Spotify available to anyone on any device and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, Global Head of Advertising Business & Platform at Spotify. “Both our brands have been at the forefront of the streaming revolution and together we’re continuing to invest in more opportunities for advertisers to connect with our immersed users.”