Spotify UK launches educational video-based courses in latest test

Spotify is now testing educational video-based courses in the UK, offering users the chance to learn skills in a range of subjects including music making, creativity, business and healthy living.

In partnership with educational tech companies including BBC Maestro, PLAYvirtuoso, Skillshare and Thinkific, the streaming giant is hoping to expand its offering beyond audiobooks, podcasts and music.

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However, this move is still in the testing phase.

Free users and Premium subscribers of the platform will be able to trial at least two lessons per course for free before deciding to purchase additional lessons, which they can do on a dedicated web page.

Spotify, VP of Product Development, Babar Zafar, said: “Testing video courses in the U.K. allows us to explore an exciting opportunity to better serve the needs of our users who have an active interest in learning.

“Many of our users engage with podcasts and audiobooks on a daily basis for their learning needs, and we believe this highly engaged community will be interested in accessing and purchasing quality content from video course creators. At Spotify, we’re constantly striving to create new offerings for our creators and users, and having built best-in-class personalised music and podcast offerings, we look forward to exploring the potential of video-based learning on Spotify.”

Recently, Mobile Marketing Magazine sat down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user engagement within its app and its latest partnership with On Running.

Read the full interview HERE.