SpotXChange Rebrands with a Shorter Name
- Wednesday, September 2nd, 2015
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Video ad platform SpotXchange has rebranded as SpotX.
The company says the rebrand is intended to highlight its evolution from an ad exchange to a holistic inventory management platform, developed specifically for the supply side.
“Publishers used to prioritise direct sales then push whatever was left into programmatic marketplaces,” said Mike Shehan, founder and CEO of SpotX. “Now that direct sales and programmatic can be managed in a single platform, the us-versus-them mentality is fading.” 
So far in 2015, SpotX has opened three new offices, increased global headcount by 28 per cent in the first 6 months of the year, and seen a 90 per cent increase in H1 revenue over 2014.
