Preference Choice Publication

Spring expands partnership with Instagram

Gabby Fernie

Creator commerce platform, Spring (formerly Teespring) is expanding its Instagram partnership with the launch of a new commerce integration and a creator incentive programme.

Available to U.S. creators by the end of the year, the expanded integration will empower creators with the ability to initiate product creation and establish shops within the Instagram app.

Other features of the partnership include product tagging across posts, stories, reels and more as well as new tools that will help creators gather insights and customize their stores. 

The new incentive program will exclusively grant Spring creators with up to $50,000 (£35,298) in additional revenue on products sold via shopping tools on Instagram.

Acting as a scalable solution for the creator middle class, the programme will help select creators to jumpstart and grow the social commerce side of their content creation businesses by leveraging Spring’s end-to-end commerce capabilities. This investment will help to reduce the concentration of financial success in the creator economy, stimulating growth of the everyday creators. 

With additional profits for every product sold on Instagram shopping, on top of the already favourable profit margins on Spring, these creators on the rise will have the opportunity to truly establish themselves as online entrepreneurs, turning a side business into a livelihood. 

In fact, this incentive program gives creators the ability to earn more money selling through Spring and Instagram than any other platform partnership.

The success of platform social integrations resulted in explosive growth for Spring, with more than 450,000 verified creators signing up to the platform to monetize their content creation and create and sell authentic products to their fans. 

Last year saw a spike of activity, with new creator growth exploding by 135 per cent, alongside a 92 per cent growth in the number of creators who are actively selling their products through the platform.

“With the creator economy stronger than ever, Spring is thrilled to be working with Instagram on this integration and the incentive program" said VP of Marketing at Spring, Les Green. "Integrating our platforms offers creators and communities a refined shopping experience, which is why we are excited to be opening a new wave of possibilities with the creation of the incentive program. The program is FOR creators, opening the doors to a steady revenue stream and credible career through social commerce.”