Soft drink brand Sprite has launched a holiday campaign across social, digital, Out of Home and retail to promote its seasonal Sprite Winter Spiced Cranberry and Sprite Winter Spiced Cranberry Zero Sugar flavours. The “Sprite Holiday Special” campaign will infuse Black joy and modern cultural nuance into the traditional holiday variety show concept.
“Everyone shows love and joy during the holidays, but no one as uniquely as young Black people whose humor and vernacular spread cheer with a little extra spice and uplift, just like Sprite Winter Spiced Cranberry,” said A.P. Chaney, Director of Creative Strategy, Sparkling Flavors. “Our creative leans into expressions of Black joy, which are always ‘extra’ but never too much, and celebrates the spirit of connection we all crave more than ever.”
Since the 2019 launch of the “Thirst for Yours” brand platform, Sprite has been committed to helping emerging artists and entrepreneurs realize their dreams. The brand is continuing its tradition of putting on young creators, supporting Black-owned businesses and giving back to its audience through a special collaboration with UNWRP, a Black-owned custom giftwrap company promoting the joy of gifting as self-expression.
UNWRP created custom gift wrap inspired by Sprite Winter Spiced Cranberry and Sprite Winter Spiced Cranberry Zero Sugar. This Sprite-themed gift wrapping paper is now available to select Sprite fans via surprise-and-delight giveaways, redeemable on UNWRP.com/Sprite. Each Sprite-themed gift wrap set includes three 20-inch x 28-inch sheets of the gift wrap and ships in a custom, reusable box.