Sprout Launches Mobile Design Certification Programme

Rich media mobile advertising tech firm Sprout has unveiled plans for an international network of Sprout certified design resources. The Sprout Mobile Design Certification Programme will offer free training to large and independent designers and further develop its existing Design Partner Programme, which includes PHD, Joule and Somo.

The cloud based, enterprise-level, mobile creative toolset enables advertisers to build a high-engagement rich media experience once and run it across Android, iOS and the mobile web. Sprout platform clients control their own creative development process from start to finish.

“Sprout empowers brands and marketers to do what they do best, focus on creating engaging and high-touch brand experiences for their target consumers, by removing the confusion and frustration around the mobile form factor,” says Sprout VP, Carnet Williams. “We’re committed to our ‘build once, run everywhere’ vision. This approach provides our clients with a fast, scalable rich media creative solution without compromising on quality.”

Sprout offers full rich media engagement reporting and is compliant with MRAID, the IAB’s proposed standard for mobile rich media ads. Ad unit capabilities include embedded video, social media integration, mobile advergames, and location-based mapping. Sprout was acquired by InMobi last year.