Squared.io has launched PROTECT, a suite of features that gives advertisers more control over their ad placements.

PROTECT focuses on enhancing brand safety, reducing fraud, and improving campaign efficiency. It helps Google Ads’ largest advertisers manage their ad placements proactively, ensuring a safer and more effective advertising experience.

Using AI technology, PROTECT allows advertisers to identify and block fraudulent, low-quality, or harmful ad placements, keeping their brands associated only with safe, high-quality content.

By removing ineffective or fraudulent placements, advertisers can optimise their ad spend, leading to better engagement and higher ROI. Squared.io also provides more transparency, offering detailed insights, screenshots, and risk reasoning to help advertisers make informed decisions.

Kirsten Pistor, VP of Operations at Squared.io, said: “Appearing alongside inappropriate or low-quality content can do irreparable damage to a brand. Monitoring and identifying potential issues 24-7 can be a real challenge for enterprise brands with very large and complex account structures. That’s why we’re so
excited to launch PROTECT.

“PROTECT saves users valuable time and effort by automating the review process of placement reports, which is often cumbersome and slow. Advertisers can now benefit from an AI-powered risk score system that helps them block unsafe content effortlessly.”