St-Germain and Pinterest create first immersive custom cocktail experience

Will Taylor

St-Germain has partnered with Pinterest to serve up cocktail inspiration through an immersive experience targeting Pinners who are looking for bartender hacks and ways to elevate their drinks.

The partnership features an immersive and interactive experience and is replicated across multiple countries including the UK, US, Canada, France and Italy.

The interactive video prompts Pinners to make three choices as they build their own custom cocktail. The video then changes and responds in real time based on selections to craft a personalised St-Germain cocktail.

Emma Fox, Global Vice President of St-Germain said: "We are thrilled to be embarking on this innovative partnership with Pinterest. St-Germain brings a little extra je-ne-sais-quoi to your favourite cocktail. We like to say it’s the extra virgin olive oil for your home bar, just a dash effortlessly elevates any cocktail recipe. As Pinterest is where people go to be inspired, this first-of-its-kind cocktail experience will provide people the perfect opportunity to personalize their cocktail creations and discover new ways to make cocktail blooms with St-Germain."

8 in 10 shoppers report discovering new food and beverage products or brands on the Pinterest platform.