STA Travel, the travel company specialising in packages for students and young adults, has appointed Incentivated to develop and execute its mobile marketing strategy. 
Its plans to embrace mobile underline STA Travels commitment to engage with its audience in a highly targeted and personal way. Mobile will provide an immediate and instant communication channel for STA Travel to reach its customers, regardless of their geographic location.
STA Travel will incorporate mobile into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity. The mobile campaign will enable customers to request brochures by texting in their address; to request an electronic brochure by texting their email address; and to request a call back at a time of their choosing. The campaign will also drive footfall into STA branches via location-based mobile mapping. The campaign will launch with text and win competition for tickets to Australia.
Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets, says STA Travel Marketing Director, Celia Pronto. Were excited about integrating mobile into our customer acquisition and customer service plans for 2009.
The appointment of Incentivated, which follows a competitive tender, coincides with research conducted by mobile operator O2, which reveals that 1 in 10 of those surveyed think mobile marketing has already saved their business over 1m when compared to other marketing solutions. The survey sample includes IT directors and marketing directors in 100 leading brands. 
STA Travel has built an enviable reputation as a world class, cost effective route to global travel, says Incentivated Commercial Director, Robert Thurner. Were proud to offer STA the unique benefits which mobile offers, combining location-based and time sensitive targeting.