Cancer Research UK has enlisted mobile payments company Fonix to deliver a text-to-donate platform for Stand Up To Cancer 2017 – a joint national fundraising campaign from Cancer Research UK and Channel 4.
The platform will enable donors to send a text message to donate either £5, £10, or £20 – which will be charged to their mobile phone bills – to the charity. It launches today (25 September) alongside Stand Up To Cancer’s Great Canoe Challenge, which sees a handful of people who have been affected by cancer row five marathons in five days, with a little help from celebrities along the way.
“We know that our supporters are increasingly keen to give via their mobile phones,” said Ana Maria Flores, senior programme manager for Stand Up to Cancer at Cancer Research UK. “In 2016, 80 per cent of donations to Stand Up To Cancer were text donations. It is important to us that we use the most reliable, robust and user-friendly mechanic possible to cater to this growing demand.”
Stand Up To Cancer has also teamed up with Bauer Media to broadcast shows across its portfolio of UK radio stations. These radio shows, along with on-screen programming, will be supported by the text-to-donate mechanic.
“Cancer Research UK clearly recognises the growing consumer trust in mobile payments and the simplicity of text-to-donate,” said Clare Charles, client director for media and charity at Fonix. “We’re looking forward to seeing the results and the difference that it makes to the Stand Up To Cancer campaign.”