MASTERCLASSING

Starbucks Serves Up Emoji App

Alex Spencer

Starbucks EmojiStarbucks has launched an emoji keyboard app.

The icons, which range from branded cups to a unicorn enjoying a coffee, can be used in SMS, emails and a variety of messaging platforms including Facebook Messenger, WhatsApp and iMessage.

Starbucks says it will change the emoji on offer 'throughout the year'. With the focus on the iced 'frappuccino' in this initial release, presumably this will tie into seasonal promotions – so expect to see a range of red cup emoji as the year approaches its end.

Starbucks Keyboard is available on the App Store and Google Play Store, but the user reaction so far hasn't been too hot. At time of writing, the app has an average rating of three stars on both stores, with users particularly complaining about the need to manually copy-and-paste the icons into messages in order to send them.

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