Masterclassing

Starbucks Confirms Pokémon Go Brand Partnership

Tyrone Stewart

Starbucks and Pokemon GoAfter long speculation, Starbucks has officially confirmed its partnership with Pokémon Go, with approximately 7,800 Starbucks locations in the US giving players chance to catch 'em all.

The coffee shops will be turned into Pokéstops and gyms. In each of the selected stores, players will be able to enjoy (all 450 calories of) Starbucks’ new Pokémon-themed frappuccino.

Pokémon Go seems to be enjoying a renaissance after seeing user numbers decline sharply since its summer peak.

The Starbucks partnership comes shortly after the announcement that Sprint had become Pokémon Go’s first US advertising partner – creating a similar sponsored experience in over 10,500 Sprint, Boost Mobile and Sprint at Radioshack stores.

It's all building towards this coming Monday, 12 December, when Pokémon Go developer Niantic has teased a major expansion with the arrival of new monsters to the game.

Nintendo, which owns the Pokémon brand, is launching its own mobile game next week: Super Mario Run, an iOS-only app which, eschewing Go's free-to-play business model, will cost $9.99 (£7.99 in the UK).

Meanwhile, rival Sony has unveiled plans to release six new smartphone games in Japan, starting in April 2017 – bringing the long-fought competition between the two onto the small screen.