Influencer marketing tech firm Stargazer has added an Influencers Search function into the Stargazer Suite to enable brands and agencies to discover the best YouTube influencers. Stargazer has over 2m YouTube creators reaching over 2bn people in its influencer network and says it can help brands identify every YouTuber in the world.
Stargazer Search allows brands to search influencers’ via several targeting parameters, including country, number of subscribers and number of average views. It also offers access to the influencer’s audience demographic data, and predictive analytics, in terms of how many views and how much engagement any given influencer is likely to deliver. Search results for each influencer include full contact details, including personal email and social media profiles. Users can organise search results into lists and export the data.
“We provide highly detailed YouTuber metrics to help brands in their selection of influencers,” said said Stargazer CEO, Antoine Forest. “Adopting a data-driven and performance approach is essential if marketers want to scale influencer marketing.”