Starhome, which provides roaming services for mobile network operators, has revealed that TelCell St. Maarten (TelCell), the mobile services division of the St. Maarten Group of Telephone Companies, has increased its customers roaming minutes by more than 47,000 per month since implementing Starhome solutions several months ago. According to Starhome, TellCell expects an annual revenue increase in the range of $1 million (600,000).
TelCell successfully launched Starhomes Home Short Code and Intelligent Call Assistant solutions to generate roaming revenue and improve service quality for inbound roamers. Intelligent Call Assistant utilizes roaming intelligence to analyze and correct roamers' misdialled calls. Statistics based on live services show that up to 60% of these calls are never redialled, causing operators to lose potential revenue. By correcting and completing more calls, operators generate lost revenues and visitor traffic while increasing user satisfaction.
Starhome offers the most complete solution on the market, and based on their expertise and track record in this field, they were the obvious choice, says TelCell St. Maarten General Manager, Brian Mingo. The new roaming technology enables us to increase our market share among the large networks and secure our roaming revenues. We are confident that Starhomes roaming solutions will enhance and enrich the experience of our customers and international travelers.
TelCell also implemented Home Short Code to enable inbound roamers to continue using familiar, home-based shortcodes to access their Value Added Services (VAS) while roaming in St. Maarten.
With nearly half of the Caribbean islands telephony revenue derived from inbound roamers, Starhome says that these solutions have played a key part in enabling TelCell to establish the infrastructure needed to maximize revenue from roaming. The solutions have been delivered as a managed service, providing TelCell with the latest technology, Starhomes expertise, and 24/7 performance monitoring to ensure service levels are high and any issues can be immediately rectified.