Location audience data firm Statiq has expanded its scope with the announcement of two new demand side platform (DSP) partners, Byyd and StrikeAd, who will be making use of its platform and analytics technology to better understand real world consumer behaviour.

The two DSPs join existing partners including Appnexus, Admaxim, TapAd and Adbrain, with the expanded partner base benefiting from enhanced levels of mobile audience insight from Statiqs location derived audience profiles and analytics product suite that can reveal consumer lifestyles, behaviours and interests based on the places  they go.

The audience data held by Statiq enables businesses and marketers to make smarter decisions by identifying the connection between people, places and locations over time, to provide deeper understanding and a more complex view of consumer interactions and behaviour.

Statiq aggregates, normalises and geo-locates data from thousands of open and proprietary sources, ranging from open government data to social geo-tagged interactions and retail in-store purchase behaviour.

“At Statiq, we believe that real world location behaviours provide the most powerful signal of a consumers lifestyle, interests and intent,” said Tim Finn, CEO of Statiq. “These are landmark partnerships and we are pleased to work with industry leaders who share our passion for big data and understanding consumer behaviour based on location observations.”

“We are always keen to partner with highly innovative mobile audience and analytics partners,” said Alex Rahaman, CEO of StrikeAd. “Through reputation and client demand, Statiq was an obvious choice and is a truly smart data provider, with the ability to merge its marketing know-how seamlessly with our own.”