StockX unveils immersive shopping app for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping app for the Apple Vision Pro.

As a result, the experience invites users to immerse themselves in contemporary culture through an entirely new shopping journey, which features an immersive sneaker showcase with 3D models of new releases.

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It also includes a rich product browse and discovery experience, live and actionable market data, and a ‘Shop the look’ feature.

This feature allows users to browse user-generated content from customers around the world in 4K display. 

StockX President and COO Greg Schwartz said: “Nothing replaces the feeling of picking a sneaker off the shelf and holding it in your hands, but this new experience comes very close.

“Innovation is at the heart of everything we do at StockX. We were the first to introduce stock market mechanics to the resale space, and we’re proud to be one of the first marketplaces to launch a spatial app for Apple Vision Pro. It’s everything you know and love about StockX, but in an entirely new dimension.”

The app, which was designed entirely in-house, also houses 360-degree photography, seamless shopping, and expert-verified products.

StockX Senior Director of Product Design, Drew Moore, continued: “In addition to being one of the first resale marketplaces to bring spatial shopping to market, the StockX experience offers a unique balance between immersive features and our core competencies.

“We’re incredibly proud of how this first iteration came together, and we’re already looking forward to rolling out the next phase of features and updates.” 

Meanwhile, the marketplace revealed plans to add selling capabilities and further personalisation offerings to the app, including a feature that allows customers to shop and browse the same products as their friends using SharePlay.