Mobile advertising company StrikeAd is partnering with Cognitive Match, developer of Dynamic Creative Optimisation (DCO) solutions, to deliver personalised ad campaigns on mobile. DCO uses machine learning, a variety of artificial intelligence, which learns in real time how people respond to ads, to in order to show optimised ads to individual users.

“This partnership is one of the first of its kind in the industry, and is going to dramatically change the way the mobile ad market develops,” says Alex Rahaman, CEO of StrikeAd. “Using our platform, combined with Cognitive Matchs learning engine designed to deliver creatives that visually inspire the individual to action, advertisers will be able to see the effectiveness of their mobile ad campaigns, all in real time.”

The partnership will add these capabilities, of granular targeting within demographics, to StrikeAds offering, alongside existing features including location-based tracking and real-time bidding, with the goal of increasing engagement, reach and overall mobile ad campaign ROI.