Mobile Demand Side Platform StrikeAd is partnering with geo-location specialist Rippll to bring location services to its advertisers. 

Ripplls technology uses smartphone GPS systems to deliver ads that are tailored to the users current location. It can also tailor ads to users “behavioural location patterns”, according to Rippll. StrikeAd says that the partnership allows it to offer location-based advertising on any mobile campaign as part of a larger media schedule. It will also enable StrikeAds customers to use Ripplls location-based ad formats, such as expandable map ads and location-specific vouchers.

“Location is one of the most effective ways to add relevancy and immediacy to a campaign, something that smart advertisers are already using to great effect,” says StrikeAd CEO, Alex Rahaman. “The addition of Ripplls location technology to StrikeAd is another string to our bow, and means that StrikeAd really does offer the ability to use the whole spectrum of mobile advertising from a single interface.”

Rippll MD Doug Chisholm adds: “Our permission-based system means that consumers only receive adverts they choose to, and advertisers have total transparency in the campaigns they create. The combination of Rippll and StrikeAd means that media planners can launch an LBS campaign in just a few clicks.”