StrikeAd has hired former AT&T ad operations manager John Brodrick as it looks to expand in the US. 

The company, a provider of the StrikeAd demand-side platform (DSP) for mobile advertising, says Brodrick will serve as head of ad operations, with responsibility for managing the full spectrum of mobile ad operations for StrikeAds roster of US clients. He will work from StrikeAds New York office. 

Brodrick has experience in managing digital marketing campaigns and ad operations for Fortune 500 brands, says the company. Prior to his post at AT&T, he founded his own “advertising technology incubator”, with the aim of conceptualising and engineering new advertising technology solutions across a number of industries. 

“US mobile advertising spend is projected to hit $4bn by 2015, and consumer appetite for engaging with brands through mobile is on the rise. North America has always been pivotal to our global expansion strategy,” says Alex Rahaman, CEO and co-founder of StrikeAd. “Our US teams unparalleled insight and deep knowledge of the North American interactive advertising landscape will be of huge value as we continue to bring our mobile DSP technology and know-how to brands and agencies worldwide.”