StrikeAd has announced the opening of a new business division dealing exclusively with brand advertising and rich media creative.
The company said it has chosen to separate this from its Demand Side Platform in order to cope with the growing demand for brand awareness campaigns on top of direct response ad placements. 
“Just as smartphone adoption has grown rapidly over the past two years, so has demand for brand advertising and rich media inventory,” said Alex Rahaman, founder and CEO of the New York based start-up. “Advertisers increasingly recognise that rich, interactive media and video are crucial tools in the mobile space, just as they proved to be on the desktop. StrikeAd Engage will allow us to provide a more focused offering in this space to agencies and brands.”
